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Usability Testing: Mobile Apps and Advertising

Molly Hammar - Thursday, 11 September 2014 03:57

Klein Buendel launched sunZapp, a new mobile app for skin cancer prevention, over Labor Day Weekend, 2014. However, prior to the launch, KB wanted to conduct usability testing with people who might be interested in downloading the app. Together, KB and Acclaro Designs implemented usability testing to determine user preferences. In one particular set of usability testing, we set out to find out where users prefer ads to be located and the rationale for those preferences.

Here’s what we found: Small banner ads at the bottom of the screen are the best option.