Posts Tagged ‘marketing’

An Invitation for International Collaboration Regarding Skin Cancer, UV Radiation, and Sun Protection

Dr. Barbara Walkosz - Monday, 5 November 2012 02:31

The incidence of skin cancer is growing worldwide and new data shows marked increases in South America.  In fact, in Chile, outdoor workers are required to be informed of dangers of ultra-violet radiation and be provided with sun protection resources.  With this information as background, Dr. Michael Scott presented research on the Go Sun Smart Program (GSS) at the Trends in International and Latin American Communication Research Conference in Santiago, Chile, October 18-20, 2012.


Four Language Experts Share Tips to Avoid Embarrassing Translation Blunders

Klein Buendel - Monday, 22 October 2012 09:02

Public health administrators and educators are increasingly reaching out to different populations to address health disparities. In some cases, this means preparing and disseminating communication materials in a language other than English.


Is a Focus Group Right for Your Public Health Project?

Lisa Forster - Wednesday, 17 October 2012 07:41

Before starting an outreach campaign or public health project, it is important to collect background information about the target audience. Challenges, opportunities, gaps in information or knowledge, and preferred communication vehicles are the kinds of details that can help shape a campaign so that it’s more effective. Some organizations develop and test public health programs and products with specific populations and make them available to organizations. Klein Buendel, Inc. for example, sells a school curriculum about sun safety (Sunny Days, Healthy Ways) that has been tested with teachers and students in elementary schools.


American Journal of Health Promotion Publishes Article Authored by KB Researchers

Lisa Forster - Wednesday, 3 October 2012 09:34

The July/August 2012 issue of American Journal of Health Promotion has published, “Enhancing Industry-Based Dissemination of an Occupational Sun Protection Program With Theory-Based Strategies Employing Personal Contact,” an article co-authored by Klein Buendel, Inc. researchers Dr. David B. Buller, Dr. Barbara J. Walkosz,  and Ms. Ilima Kane along with Dr. Peter Andersen,  Dr. Michael D. Scott, Dr. Gary R. Cutter, Dr. Mark B. Dignan, and Dr. Xiao Zhang. The manuscript examines the effectiveness of two dissemination strategies used to distribute an occupational sun protection program called Go Sun Smart to employees and guests of the North American ski industry.