Way to Serve® New Mexico Reaches 50,000 Trainings!

Savanna Olivas - Monday, 24 July 2017 03:51

Way To Serve®, an evidence-based online alcohol server training program, has achieved a significant milestone this week by selling 50,000 trainings in New Mexico.

The program, developed by scientists at Klein Buendel (KB), the University of New Mexico, and the Pacific Institute for Research and Evaluation, was initially evaluated in a controlled randomized trial that resulted in increased refusal of sales to intoxicated patrons. WayToServe® was then transferred from its research phase to commercialization in 2012. It was licensed to Wedge Communications LLC for marketing and distribution in New Mexico to train on- and off-premises alcohol servers. Way To Serve® is the leading alcohol server training program in New Mexico.


In 2014-15, additional state-specific versions of WayToServe® were produced that conformed to the Responsible Beverage Service curriculum requirements of the State of California, the Texas Alcoholic Beverage Commission, the Washington State Liquor and Cannabis Board, and the Oregon Liquor Control Commission. WayToServe® is currently sold in California, New Mexico, Texas, and Washington.

Commenting on the milestone achievement, Dr. David Buller, KB Senior Scientist and WayToServe® Co-Investigator, stated that “We’re looking forward to training the next 50,000 servers to sell alcohol responsibly and keep their customers and communities safe.”

A new and improved Spanish version, WayToServe Español, is scheduled to be tested in New Mexico and Texas later this year.

The creation and evaluation of WayToServe® was sponsored by a grant to the University of New Mexico (G.Woodall, PI) from the National Institutes of Health. WayToServe Español is funded by a grant from the National Institute of Minority Health and Health Disparities (R44MD010405; G. Woodall, PI) at the National Institutes of Health. 


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